I accidentally came across this idea whilst on my trip to London which I have previously blogged about. At Primrose Hill I was drawn to the mob of tourists who were there to see the beautiful (thankfully a clear day) view across London. I noticed how they spent more time looking at the view through their phones, or on their phones that experiencing the view and being sociable in real life. Reminds me of what hardcore concert goers and musicians say about the audience - spending more time recording and taking photos than living in the moment. This was so stark to me, and probably because the immersive approach I was taking which meant really being in the moment and experiencing what was around me. This to me seemed like the perfect moment to shoot for this task, making the tourists the focal point of Primrose Hill rather than the view.
Putting the tourists on the edge of the frame. Although there is only one person in this (if you want to be picky there are a few people in the distance that look like blobs of colour against the grass), they represent the hoard of tourists immersed in their phones. To give the guy featured his due, he was interacting with friend rather than just looking at his phone (he was taking a photo of a group).
Then taking the tourists out of the frame completely and focusing on what attracted them all to that spot. The relationship between the tourists and the view from Primrose Hill is so strong that if the viewer was to see the images side by side (knowing that the tourist is at Primrose Hill) the relationship would be evident.
What I love most about this is that the main subject and side subject (respectively the tourists and view) can be swapped in this instance and still tell the same story, but reversing the emphasis.